[video:http://youtu.be/qZ_pB28uVMI 100x100]

Comment (0)

100 days out from the annual ‘lights out’ event, Earth Hour 2011 prepares to showcase a growing global community committed to taking environmental actions that go beyond the hour.

From its inception as a single-city initiative in 2007, Earth Hour has grown into a global movement where hundreds of millions of people from every continent join together to acknowledge the importance of protecting our planet.

Inspired by thousands of stories of people going beyond the hour, Earth Hour 2011 will ask individuals, businesses and governments the world over to add more to the annual switch off by showcasing how they are taking action to preserve their environment.

Earth Hour 2011 will ask the world to:

• Switch off your lights for Earth Hour at 8.30pm, Saturday 26 March 2011 and celebrate your commitment to the planet with the people of the world
• Sign up and Share stories of your actions that benefit the planet on earthhour.org
• Sustain your actions beyond the hour

“Earth Hour’s rapid growth over four years has proven that hundreds of millions people want to do more to protect their planet.” said Andy Ridley, Co-founder and Executive Director of Earth Hour.

“Whether it’s a child changing a classroom or a president changing a country, people, organizations and governments everywhere are invited to switch off their lights for Earth Hour 2011 and commit to taking action beyond the hour,” Andy said.

In February, earthhour.org will launch a platform enabling participants to share stories of what they’re doing or plan to do to make a real difference to their environment in the year ahead, showing that, no matter how big or small, together our actions add up.

Earth Hour 2010 was the largest voluntary action for the environment

The 100-day countdown to Earth Hour 2011 has begun, the iconic ‘lights out’ event that has seen some of the world’s most recognized landmarks, including the Forbidden City, Eiffel Tower, Buckingham Palace, Golden Gate Bridge, Table Mountain, Christ the Redeemer statue and Sydney Opera House switch off in a global celebration of the one thing that unites us all – the planet.

-ends-

About Earth Hour
Earth Hour is a global initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 26, 2011 at 8:30 PM to show their support for environmentally sustainable action. The event began in Sydney in 2007, when 2 million people switched off their lights. By 2010, Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and every continent, including the world’s most recognized man-made marvels and natural wonders in a landmark environmental action.

About WWF
WWF is one of the world’s largest and most respected independent conservation organizations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.


Notes to Editors
Earth Hour2011 will take place at 8.30pm, Saturday, 26March, 2011.
A special Earth Hour ‘60+’ logo reflecting the call to go ‘beyond the hour’ in 2011 can be obtained in hi-res at the following link:

http://www.divshare.com/direct/13222108-5e9.zip


Interviews:
To interview Andy Ridley, Co-Founder & Executive Director, Earth Hour, please contact:
Billy Gentle, Earth Hour Global
Ph: +61 (0) 404 929 243 E: billy@earthhour.org

Comment (0)